The Resilient Redwood

An illustration from my book “The Handmade Teardrop Trailer” depicts a young Redwood forest in the coastal mountains of Carmel, Calif. by Matt Berger

Life lessons from the 2,000-year-old Sequoia sempervirens

The giant Redwood trees that grow along the forested California coast are known to survive as long as 2,000 years and grow to heights among the tallest trees in the world. “Majestic,” “towering,” and “mighty” are just a few common adjectives used to describe these trees by anyone who’s camped beneath them, and walked among them (or through them).

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Return of the Weekndr Family

It’s been more than seven years since I opened up the WordPress editor to post a blog entry here at

A lot has changed.

Our journey from Connecticut to Los Angeles continued with another move to sunny Silicon Valley, California. Now five years in, we’re here where the sun is hot, the rent is high, and the jobs are all about the tech: deep tech, consumer tech, bio tech, retail tech, transportation tech, health and wellness tech, pets and lifestyle tech… I could on.

The Secret Apple Years

Five years ago we arrived here for a new job at the Mecca of the Valley: Apple Inc. I joined a team of product marketing professionals to go out tell stories that sell iPhones. The years past, we told stories, I sold iPhones — and eventully iPads and Apple Watches, too. Until a few weeks ago when I turned in my badge and laptop and transformed myself into a iPhone buyer.

An Open Source Future

Next week I start a new job, with a new company, working in an industry that’s as familiar as an old friend. The folks at Automattic, the company behind the open-source software WordPress, has hired me to join a team called WordPress VIP, which helps large media companies, brands, and organizations run their websites.

If you don’t know what WordPress is, just look under the hood of this hear website. It’s powered by the open-source software platform along with a quarter of the webpages served worldwide.

Weekday and Weekndr Adventures

This blog is devoted to what we do on the weekends, hence its name. But my new gig also brings some interesting actives to the weekdays. Automattic is a so-called Distributed company, which means that all of its 900 employees work from remote locations. There’s no headquarters, no central office. All of us work via the open Internet, using mobile tools, video conferencing, and asynchronous communication tools like Slack. And when you need more human contact, hitch a Lyft or hop on an airplane and meet face-to-face.


Life in a Box



It’s hard to believe your life can fit into a box until you stuff it all inside of one. The Weekndr family this week stuffs its life into about 8 ft by 16 ft of box postmarked for Pasadena. A sunny break to the New England winter has made packing go easy but it ain’t over til the POD leaves the driveway…

Turning the S.F. Bay Bridge Into a Park

I read today about a fascinating proposal to turn a span of the San Francisco Bay Bridge into a park.

The aged Eastern Span of the bridge is scheduled to be replaced in 2013 with a new span, engineered to better withstand The Big One. Rather than demolishing the retired span, one group is advocating that it be turned into a park with tennis courts, walking trails, and a futuristic collection of pods strapped to the underside of the bridge, for who knows what kind of  mischief and shenanigans. Either high-priced loft condos or homeless encampments, I presume.


Turn it into a park. Futurist architects have proposed turning the retired Eastern Span of the Bay Bridge into a park when it gets replaced in 2013.


Only in San Francisco. There's plenty of space for tennis, sun bathing, and shopping-cart clad homeless encampments 🙂

See more of the above photos on The New Bay Bridge, a Web site hosted by a group of j-students at UC Berkeley complete with videos, drawings, and interactive timeline. Photo and idea credits here.

Another bridge bites the dust
The 80-year-old bridge, which connects San Francisco with the East Bay via Treasure Island, was closed this week after a section of the recently repaired span busted apart. Engineers (via Popular Mechanics) blame it on Harmonics, the same culprit that took down the famous bridge in Tacoma, Wash. (If you didn’t watch the Tacoma Bridge collapse in your high school physics class, watch it collapse via YouTube)