Return of the Weekndr Family

It’s been more than seven years since I opened up the WordPress editor to post a blog entry here at

A lot has changed.

Our journey from Connecticut to Los Angeles continued with another move to sunny Silicon Valley, California. Now five years in, we’re here where the sun is hot, the rent is high, and the jobs are all about the tech: deep tech, consumer tech, bio tech, retail tech, transportation tech, health and wellness tech, pets and lifestyle tech… I could on.

The Secret Apple Years

Five years ago we arrived here for a new job at the Mecca of the Valley: Apple Inc. I joined a team of product marketing professionals to go out tell stories that sell iPhones. The years past, we told stories, I sold iPhones — and eventully iPads and Apple Watches, too. Until a few weeks ago when I turned in my badge and laptop and transformed myself into a iPhone buyer.

An Open Source Future

Next week I start a new job, with a new company, working in an industry that’s as familiar as an old friend. The folks at Automattic, the company behind the open-source software WordPress, has hired me to join a team called WordPress VIP, which helps large media companies, brands, and organizations run their websites.

If you don’t know what WordPress is, just look under the hood of this hear website. It’s powered by the open-source software platform along with a quarter of the webpages served worldwide.

Weekday and Weekndr Adventures

This blog is devoted to what we do on the weekends, hence its name. But my new gig also brings some interesting actives to the weekdays. Automattic is a so-called Distributed company, which means that all of its 900 employees work from remote locations. There’s no headquarters, no central office. All of us work via the open Internet, using mobile tools, video conferencing, and asynchronous communication tools like Slack. And when you need more human contact, hitch a Lyft or hop on an airplane and meet face-to-face.


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